Zhang Liyin, Super Junior member Siwon Choi, f(x) member Victoria Song, EXO members Suho and Chanyeol, along with SM Entertainment CEO Kim Youngmin appeared at an event in Beijing today to announce a new partnership between Korea’s SM Entertainment and Hong Kong’s Media Asia Group.

As part of the deal, Media Asia will act as the exclusive China management agency to three of SM Entertainment’s artists: Zhang Liyin, f(x), and EXO.

As reported from China Money and Korea Herald, this new partnership will include creating a new investment fund to finance new projects:

SM Entertainment and Media Asia Hong Kong join forces

Hong Kong-listed Media Asia Group, Korea’s S.M. Entertainment Co., Ltd., and Taiwanese financial and communications conglomerate Fubon Group plan to set up a joint investment fund to back film and television projects in China, according to a securities filing.

The fund, named Dragon Tiger Capital Partners L.P., will have US$ 20 million as seed capital. The three parties plan to raise capital from third-party institutional investors starting from late September, with an overall fundraising target of US$100 million to US$200 million.

The fund will invest in film and television projects focused on China and the global Chinese language speakers.

Media Asia Group will control the investment fund and co-manage it with SM Group, while the Fubon Group will be a co-sponsor of the fund.

As part of the deal, Media Asia will act as the exclusive China management agency to three of SM Entertainment’s artists: Zhang Liyin, f(x), and EXO.

Taiwan’s Fubon Group has invested in Greater China, South East Asia and United States. Its business activities in China include banking, insurance, fund management and home shopping television.

“This contract will allow for the opportunity for Korea and China to better understand each other through the cooperation of our two cultures,” said SM CEO Lee Soo-man at a press conference held in Beijing on Wednesday. “I believe that the collaboration of our two companies will create a great synergy that will help us in the future.”

We have compiled news videos and fancams of the event. Watch them below!

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Fancam of Liyin greeting Lee Sooman

Author

Wendy has been a fan of Zhang Liyin since 2007, when she was introduced to "Timeless" by a friend. Since then, she has led and organized activities for Zhang Liyin fans all over the world. Aside from Zhang Liyin, she is also an avid fan of Rachel McAdams, Matthias Schoenaerts, Real Madrid, and Toronto FC.